HEUER STRATEGIC CAPITAL
PLANNED
Full-cycle banking and underwriting expertise focused on disciplined cash-flow and liability monitoring for business owners.
EXPERT IN-HOUSE UNDERWRITING
Expertise
Specialized Capital Solutions for Complex Projects
01
Debt Structuring
Arranging senior, subordinate, and mezzanine debt solutions tailored to the specific risk profile of commercial real estate developments.
04
Recapitalization
Restructuring existing debt and equity positions to unlock value and provide liquidity for ongoing specialized asset management.
02
Equity Placement
Identifying and securing joint venture partners, preferred equity, and co-investment capital to complete the capital stack efficiently.
05
Development Advisory
Comprehensive financial modeling and market feasibility analysis to guide sponsors through every phase of the development lifecycle.
03
Strategic Finance
Advising on complex financial engineering to optimize project returns and ensure long-term stability for specialized sponsors.
06
Bridge & Construction
Securing interim financing and construction loans designed to maintain project momentum from groundbreaking to stabilization.
METHODOLOGY
The Capital Architecture
At Heuer Strategic Capital, we view every transaction as an engineering challenge. Our process is built on the pillars of Schweizer modular efficiency and schematic brutality—dissecting projects to provide ironclad structural solutions that secure the optimal capital stack. An Investment, Not a Cost Serious capital requires serious preparation. While many developers exhaust resources on specialized appraisals with no loan certainty, our credited retainer protects our clients by funding the essential pre-underwriting and credit analysis needed for success. We maintain a policy of selectivity; we will not issue a commitment unless our rigorous review confirms the project aligns with our firm’s and our lenders' institutional standards. This ensures that sponsor capital is never wasted on unviable structures. Because our team's specialized time is a finite, unrecoverable asset, this engagement protects both your investment and our professional capacity.
01
Diagnostic Integrity
Applying forensic underwriting and advanced quantitative modeling to isolate structural risks and target market inefficiencies.
02
Financial Engineering
Calibrating every layer of the capital stack with high-precision instruments to ensure maximum liquidity and fiscal endurance.
03
Institutional Entry
Harnessing elite capital market relationships and private alliances to facilitate seamless placement and execution certainty.
Engineered debt and equity solutions for institutional-grade commercial real estate icons.
Principals
Bilingual Leadership | Expert In-House Commercial Underwriting
Virgen Heuer
Perito en crédito con 30 años de trayectoria en el sector financiero de Puerto Rico e internacional. Especialista técnica en underwriting comercial, lidera el monitoreo de flujo de caja y la arquitectura de capital. Su gestión profesional asegura la viabilidad y liquidez de dueños de negocio mediante estructuras institucionales de alta precisión. vheuer@heuerstrategiccapital.com
Founder & Managing Principal | NMLS 191497
Tim Kleyla
Director of Lending | Capital Markets | NMLS 156007. Ph (616) 292-4822. tkleyla@heuerstrategiccapital.com
A Michigan Mortgage Broker of the Year with 30 years of experience, he is a recognized credit expert. His elite leadership in capital markets ensures institutional access that surpasses traditional banking limits.
Juan Pablo Villafañe Alicea
Director of Business Development – PR | Ph (787) 295-4097. jvillafanealicea@heuerstrategiccapital.com
Estratega comercial con vasta experiencia, abre puertas donde otros no llegan en Puerto Rico. Fomenta alianzas sólidas y ofrece una disponibilidad horaria flexible adaptada a las necesidades de cada cliente para asegurar éxito estratégico.
Operational Excellence
Talia Witt | Senior MLO & Compliance Support | NMLS #212631. twitt@heuerstrategiccapital.com
Leading our executive support, Talia manages internal oversight, international document translation, and strategic operations. Utilizing her vast background in the mortgage sector, she protects file accuracy and confirms that every deal adheres to strict regulatory benchmarks through total administrative command.
ESTABLISH PARTNER DIALOGUE
ARCHITECT YOUR FINANCIAL FUTURE
Heuer Strategic Capital offers expert guidance for sophisticated debt and equity placement. We serve clients in both English and Spanish to ensure seamless communication.
CORE CONTACTS
CAPITAL HQ
1(616)259-5055
ENGAGEMENT PROTOCOL
Discretion is paramount. Please submit project data for a preliminary review. We offer bilingual advisory services in English and Spanish.
Monitoreo de Flujo de Caja y Obligaciones
Disciplina financiera para negocios que no pueden darse el lujo de fallar un pago.
HSC ofrece un monitoreo estructurado del flujo de caja y de las obligaciones del negocio para que el dueño sepa qué debe, cuándo vence y con qué efectivo contará para pagar. No es “credit repair”; es gestión financiera disciplinada para proteger liquidez, reducir atrasos prevenibles y mejorar futuras oportunidades de financiamiento, especialmente para quienes ya han sido rechazados por crédito.